YOUR
BUSINESS
ON TV

SIMPLE. FAST. POWERFUL.

Advertising on TV is now available to every business.

It's easy to set your goals, find audiences, create commercials, and advertise on premium TV programming.

ADVERTISE ON TV

TV ADVERTISING.
NOW BUILT
FOR YOU.

Big brands once had an unfair advantage.
We changed that.

Now TV turns growing brands into BIG BRANDS.

Here’s how it works.

  1. 01Goal + budget
  2. 02Programming
  3. 03Audience
  4. 04Commercial
  5. 05Launch

See how each step comes together.

Let’s build your campaign
01 / SET YOUR CAMPAIGN GOAL + BUDGET

What do you want TV to do for your business?

From driving awareness and building your brand to driving leads and customers, CTV delivers the goal that matters most to your business.

Reach More People

Put your brand in front of households watching streaming television.

Generate More Leads

Drive QR scans and site visits from high-intent CTV viewers.

Drive More Sales

Optimize for purchases and revenue, not just impressions.

Retarget Your Audience

Reach people who already know your brand, on the biggest screen.

Boost Your Brand

Build recall and trust with premium streaming inventory.

Increase Site Traffic

Send TV viewers to your site and measure every visit.

Choose the result that matters to your business.

Your goal. Your budget.

Decide how much you want to spend and how fast you want to grow.

$50
Estimated monthly reach31,250–68,182
Start with as little as $50 per day.
02 / PRIORITIZE YOUR PROGRAMMING

YES.
WE MEAN THAT TV.

Your commercial. Across the platforms, networks, sports and shows your customers already watch.

Illustrative programming · Not a live schedule

THEIR FAVORITE SHOWS.
YOUR NEXT COMMERCIAL.

SPORTS · ENTERTAINMENT · NEWS · LIFESTYLE · MOVIES

ADVERTISE ON TV →
03 / FIND YOUR AUDIENCE

Get your TV Ad in front of the people who matter most to your business.

Reach households based on their interests, purchase behavior, and location. Build your audience, or let Substation help you find it.

Find your audience ↗
Find your audience

Discover the possibilities.

Interests. Spending. Lifestyle. Location.
✓ Camping & hiking✓ Outdoor gear · $500+ / year✓ Environmentally conscious✓ Within 25 miles
Audiences are customized for your brand and campaign goals.
04 / CREATE OR UPLOAD YOUR COMMERCIAL

Your next TV ad might already be on your phone.

Turn your existing social videos into a TV-ready commercial. Already have an ad? Upload it and you’re ready to go.

STRIDE / FIND YOUR STRIDE
Demo QR code linking to SubstationFIND YOUR STRIDE
Find your stride.Make the everyday extraordinary.
CREATE YOUR COMMERCIAL →
05 / START YOUR CAMPAIGN

Ready for your TV debut?

Review your campaign, make your final adjustments, and submit it for approval. We’ll take it from there.

SubstationREADY TO LAUNCH
STRIDEFind your stride.
Goal
Build awareness
Budget
$50 / day
Programming
Premium TV + sports
Audience
Outdoor enthusiasts
Commercial
STRIDE · Ready
Review your details. You’re ready for the next step.
START YOUR CAMPAIGN →

Now see what your campaign is doing. ↓

Whether you target nationwide or specific local geos

Your Ad could be in front of them now.

451,286

households streaming TV across the U.S.

Max · The Last of Us · Roku · AMC

Illustrative activity

Map preview requires an internet connection.

TV ADVERTISING.
NOW MEASURABLE.

See how your campaign is delivering and how often viewers watch to the end. Use those insights to make your next campaign even better.

STRIDE / Find your strideLast 30 daysExample campaign data
Impressions

Impressions count ad exposures, including repeats. Unique reach counts distinct households.

BidsSubmitted in auction
Win rate38.0%Impressions / bids
Completion rate94.2%Ads watched to the end

Impressions

Illustrative STRIDE campaign. These figures demonstrate the reporting experience and are not actual campaign results.

See what’s working. Make every campaign smarter.

START YOUR CAMPAIGN →
A sweeping curved wall of televisions showing varied sports, food, nature, entertainment and a running-shoe ad
200,000,000+

STREAMING TV SCREENS.

One platform. Massive reach.

Reach the households that matter to your business across more than 200 million streaming TV screens.

ADVERTISE ON TV →